University Recruitment and Admissions


Change the way you recruit—today. 

Successful recruitment strategies start with an understanding of the market that you are trying to recruit from. Most firms attempt to transplant recruitment methods from their country to China, and then find that they are not particularly effective. Sunrise is an expert in cross-border recruiting and our ability to vertically integrate your recruitment strategy yields some of the highest conversions in our industry. 

University Marketing and Recruitment

Chinese culture values face to face interaction, and this is even more true for recruitment. This is why Sunrise created Best Fit recruitment tours where you are able to meet parents and students. 

In a period of 10 days, you will travel to high schools and Sunrise events hosted in 2nd and 3rd tier cities. Most of these students and their parents have never spoken with university representatives before so this will give you time to solidify your reputation with them. Events are hosted on high school campuses, so university representatives will have the ability to speak directly to students and school counselors. 

Let's get the conversation going. Explore our recruitment website and one of our specialists will be in touch shortly. 


campus 360.png



VR campus tours are no longer a new concept, however, they are still relatively new and are definitely becoming a growing trend in China. Goldman Sachs says that China accounted for a third of all VR headset sales last year. This is promising news for universities and colleges as stunning VR campus tours are becoming more appealing as a marketing campaign. However, marketing in China requires extra efforts as it sets barriers for most foreign channels and products.



Mobile Adoption

Make sure that your footage can be displayed on an app or on a mobile device with the compatibility of VR goggles.

 Localized Content

Make sure that your embedded introductions, voiced guides, and videos are translated

 Layered Interactions

Make sure that you include pop-up videos, AR guides, or a 360-degree video for a comprehensive tour experience.



CTOILOGO_画板 1 副本 11_wps图片.png


Empower Students Left Behind by the Gaokao and SAT/ACT


The China Test Optional Initiative (CTOI)’s goal is to bridge the gap between the growing test-optional policy movement in international higher education with the extraordinary number of Chinese students seeking international education opportunities after taking the Gaokao or other standardized exams each year. Each year, 9 million Chinese students take the Gaokao, and tens of thousands more sit for international exams such as the SAT. Particularly for the Gaokao, students stake their futures on one single test score, and they only find out their score in mid June. Many students disenfranchised by the Gaokao must quickly make a tremendous decision: attend a second-rate institution at home, wait a year, or apply for a test-optional university abroad. If your institution is test-optional and welcome applications in the summer, please consider joining the Best Fit university group to make these students aware of all their options.

How does the China Test Optional Initiative work?

The CTOI is a web index accessible inside Mainland China without VPN. Students browse a list of test-optional universities organized by geography and indicate their interest in learning more about that school’s application process. Once they express interest in applying to a particular university, we relay that student’s inquiry and the contact information that they choose to provide to the university that they inquire about.

Who should join?

Universities or English Language Institutes affiliated to universities need to satisfy these conditions:

  1. Does not require submission of SAT or ACT scores.

  2. For English language assessments, is willing to accept any of the following: Duolingo, PTE, university-administered English assessments, English class grades from a student’s sending institution, or Gaokao English scores.

What services does the China Test Optional Initiative offer to member universities?

  1. The translation of your university’s profile into simplified Chinese.

  2. Listing your university as a member institution, which will appear on our web index of test-optional universities for one year.

  3. Every 3 days, a list of student inquiries about your university. Students report as much information as they are comfortable sharing and are invited to provide phone, email, WeChat, grade, school, location, as well as their parent’s information.

  4. A comprehensive research report released each year in March about assessing Gaokao scores across different subjects and provinces.


A critical flaw of recruitment strategies in China is not targeting the parents...they are the final decision makers when it comes to which school their kids ultimately apply.

SYI Insights  |  April 2016

1 (1).jpg