University Marketing and Recruitment


Change the way you recruit—today. 

Successful recruitment strategies start with an understanding of the market that you are trying to recruit from. Most firms attempt to transplant recruitment methods from their country to China, and then find that they are not particularly effective. Sunrise is an expert in cross-border recruiting and our ability to vertically integrate your recruitment strategy yields some of the highest conversions in our industry. 

Best Fit Recruitment Tours 

Chinese culture values face to face interaction, and this is even more true for recruitment. This is why Sunrise created Best Fit recruitment tours where you are able to meet parents and students. 


In a period of 10 days, you will travel to high schools and Sunrise events hosted in 2nd and 3rd tier cities. Most of these students and their parents have never spoken with university representatives before so this will give you time to solidify your reputation with them. Events are hosted on high school campuses, so university representatives will have the ability to speak directly to students and school counselors. 


A critical flaw of recruitment strategies in China is not targeting the parents...they are the final decision makers when it comes to which school their kids ultimately apply.

SYI Insights  |  April 2016

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Other Services

WeChat Management

WeChat is not just another social media app; WeChat is a way of life in China. WeChat boasts over 700 million active monthly users, and most users use the app for over 30 minutes a day. It is then no surprise that WeChat is one of the largest marketing channels in China. 

Sunrise can establish and operate a localize corporate WeChat account for you. This will enable you to effectively communicate with your market, in a way that is very natural for them. We can even create China-specific content to drive engagement and achieve your recruitment goals. 

Event Management

While digital marketing can be highly effective as a recruitment strategy, we understand that nothing can beat an in-person meeting. We have created a 3 step process to ensure that your event is a success. 

Don’t let your recruitment plan stop at visiting Chinese schools or sending out targeted emails. Make an impression by inviting admitted students and their parents to a reception, and allow them to get a taste of your culture. This will allow you to convert admitted students into enrolled students. 

Website and Content Localization 

The content that you produce should appeal to the audience that you are recruiting from. 

We assist our clients in building a powerful presence in the Chinese market by offering a number of services, including the construction of an attractive corporate landing page, the designing and printing of key marketing materials, and the translation of English language content to cater to the tastes of Chinese audiences. Due to our use of local servers, our domains are easily accessible to Chinese users. Our design package is the easiest way for you to make your first step into China.


Let's get the conversation going. Explore our recruitment website and one of our specialists will be in touch shortly.